RIU Hotels & Resorts Presents Its “New Brand”
At RIU we’ve been building our brand for 60 years, filling it with meaning for our staff, customers and partners. And now we’ve evolved to go even further together.
Today we have a global brand capable of communicating our captivating, reliable, familiar and natural personality. A brand whose image contains the right ingredients for transmitting our passion and Mediterranean roots. More vibrant, attractive and consistent colors. New elements that bring together the RIU tradition to form the heart of our new brand, which will help us connect better with our customers and make them even happier.
It’s an honor to share it with all of you. Thank you for accompanying us in this new era!