AM Resorts Expands Mexican Portfolio With Five New Resorts
Mexico remains the cornerstone of the growth strategy set by AM Resorts, an Apple Leisure Group brand, as the all-inclusive resort giant announced the upcoming openings of five new properties in 2019.
The openings will expand the presence of such AM Resorts brands as Dreams, Now, and Sunscape Resort & Spas, bringing AM Resorts’ total branded portfolio in the country to more than 30 resorts.
Executives of the brands shared new resort details and revealed plans to rebrand the Reflect Resort & Spas’ properties during a press conference hosted by Apple Leisure Group and AM Resorts at Tianguis Turístico México, Mexico’s annual tourism conference.
AM Resorts is one of the fastest-growing luxury leisure travel brands in North America currently featuring more than 60 resorts in seven countries across eight brands in destinations throughout Mexico, the Caribbean, Central America and Spain.
“Despite the challenges present in the market, expansion throughout Mexico remains one of our major priorities,” said Alex Zozaya, CEO of Apple Leisure Group. “We remain bullish on the county’s long-term potential and are committed to working closely with local officials to help Mexico reach its full potential. We look forward to further expanding AM Resorts’ brand presence in the country, with more opportunities to come.”
The new deals will expand AM Resorts’ brands across Mexico: Dreams Acapulco Resort & Spa, a 605-room resort, will be set on Playa Icacos on the Miguel Alemán coast of Acapulco and will welcome guests in late 2019. It will offer seven restaurants, four bars and lounges and a Dreams Spa by Pevonia.
Now Emerald Cancun Resort & Spa, set to open in June 2019, will be located between the Caribbean and the Nichupte Lagoon. and will feature 427 rooms and suites offering garden, lagoon and ocean views. The resort is set on a beautiful white sand beach with crystal blue water and is only eight minutes away from Cancun International Airport. The property will offer the brand’s signature Unlimited-Luxury vacation concept, where everything is included.
Now Natura Riviera Cancun Resort & Spa: facing the Caribbean Sea on a white sand beach, the 556-room resort will include a lazy river, waterfalls and water park amenities and a grotto bar. The resort is a short 10-mile drive from the Cancun International Airport and will open in December 2019.
Sunscape Akumal Beach Resort & Spa, the first Sunscape-branded property to enter the beach destination of Akumal. will have 360 rooms with the brand’s Unlimited-Fun vacation concept. Situated near the historical and ecological offerings of Tulum and Cobá, guests can access four pools, including two for Sun Club guests only, along with activities and entertainment for the whole family, such as Explorer’s Club and Core Zone Teens Club. The resort is set to open in June 2019.
Sunscape Star Cancun Resort & Spa, set to open in November 2019, offers guests a beautiful beachfront view, four pools and water sports activities for the whole family. The resort is located near the ruins of the Mayan Riviera and is right next door to Puerto Cancun Golf Club.
AM Resorts says it will continue to bolster its brand presence in Mexico and across the Caribbean in the coming years with other recently announced deals for Secrets St. Martin Resort & Spa, debuting in March 2020; Breathless Cancun Resort & Spa, opening in 2020; and Breathless Tulum Resort & Spa, set to open in 2021.
AMResorts also announced the rebranding of three Reflect Resorts & Spas properties in Mexico this year. In addition to changing the resort names to Reflect Cancun Resort & Spa, Reflect Los Cabos Resort & Spa and Reflect Nuevo Vallarta Resort & Spa, AM Resorts is enhancing facilities and amenities at each property, inspired by the local cuisine and culture and more activities and entertainment. All three resorts will continue to offer the brand’s signature Unlimited-Luxury vacation concept, where everything is included.
“Mexico continues to offer an abundance of investment possibilities for resort owners, given its variety of destinations catering to every type of traveler,” said Javier Coll, executive vice president and chief strategy officer for Apple Leisure Group. “With our growing footprint in Mexico and access to the largest distribution network selling all-inclusive vacations in Mexico, we offer an incomparable value proposition for investors.”
As one of the leading leisure hospitality companies in the country, AM Resorts will have more than 60 branded resorts with more than 24,000 rooms across Mexico, the Caribbean, Central America and Europe at the close of this year.
“We are thrilled to continue our growth efforts in a country filled with culturally rich destinations and diverse tourism offerings,” said Gonzalo del Peon, AM Resorts President. “Mexico remains a priority market for AM Resorts as we continue to raise the bar to meet travelers’ expectations.” To learn more about hotel development opportunities in the luxury all-inclusive space, click on ALG Development. To learn more about the Apple Leisure Group, click on Apple Leisure Group.
By James Shillinglaw, April 10th, 2019